- Have you ever heard of Noah and The Whale?
- What type of music do you like to listen to?
- Which do you like better: a Music Promotional Video with a Narrative or Performance?
- Do you like music with Lyrics or without Lyrics?
- Would you watch the Video of a song even if you didn’t like the song?
From the first question the results were interesting as a lot of people have heard of Noah and the Whale; out of the seven, six people have heard of them. This is good, in a way, because it means that these students have an idea of what type of genre Noah and the Whale play, but at the same time it is bad as these students can compare our Music Promotional Video with the original, official Video that Noah and the Whale had created.
Because our Video contains only a narrative, we were interested in what people prefer in a music video. The choices we provided as answers for this question were either a “Performance-based Video”, or a “Narrative-based Video”. The result of this question resulted in an equal split between the two options, which is good to know because a lot of the students had chosen both. However, this is a good result for our group, as we now know that it is not that important to have any Performance and no one will be disappointed. If we were creating a Video for a Rock band, like AC/DC, then maybe we would have had to include some Performance.
In the fourth question, we asked do they like lyrics in a song or not in relation to Question 2, where we asked what Genre(s) of music they prefer. Because some people in our class are actually creating a Video for a song without lyrics, it seemed a relevant and important question to ask. This question related to Question 2 - what type of music people like to listen to, making a selection from those Genre’s of music that we provided as optional answers. Most of those Genres usually have lyrics in the songs, apart from “trance”. This is good for our group as we have lyrics in our song, “5 Years Time”. Also, lyrics are good for a Music Promotional Video as it can provide a Narrative which the audience can follow, rather than a Video without lyrics, because then the Promotional Video can follow the beat of the music rather than the lyrics of the song.
The last question we asked whether or not they would watch the video to a song even if they didn’t like the song. We wanted to know the answer to this because it is useful to know if any of the [asked] students would actually be interested in looking up Noah and the Whale. Unfortunately, the results of this question showed that people prefer to watch a Promotional Video for a song that they actually like. Students who didn’t mind watching a Video if they didn’t like the song only said that they would watch the Video for reasons to do with “Research”. I think that this is a true point - if you like a song a lot, most people want to see how the band have managed to create an image for it on screen (on television or on the Internet via a website such as YouTube).
Considering the results and answers collected from our research via this questionnaire, we think that our group is on the right path of knowing how to capture this audience, but at the same time we know that the down side of creating a video for this particular song is that no one in our class listens to or enjoys Indie or Folk music, which might put our fellow students off from watching our Music Promotional Video.
